- Tarunjeet Rattan Embarking on the entrepreneurial journey in the world of Public Relations is like setting sail on a vast and ever-changing sea. A sea that is sometimes calm but most often is hit by high-speed winds and storms. Teaches you to b
Seven smart PR hacks to great media relations.
- Nucleus PR In today's fast-paced digital age, where information flows like a raging river, the importance of mastering the art of media relations cannot be overstated. And it can be tough when you are starting out or when the tide shifts and a
Opening up a brand to independent reviews
– Nucleus PR While we all agree brand reviews from media, consumers and influencers are a great way to garner consumer attention, the thought of opening it up to independent review without any control on the final outcome can be a scary for brand
Seven reasons to start the PR journey for your brand today
– Nucleus PR Embarking on your PR journey is not easy as there are a lot of things to consider. While you weigh the benefits or not, here are seven reasons we wanted to share with you that will help you decide on whether you want to start your
Three PR skills that are AI Proof
– Nucleus PR Yes, AI and Chat GPT are all over the news and are becoming the next big scare for PR. However, if we observe closely and understand what it cannot do vs what it cannot do, you will start seeing AI proof skills emerge. Here are thr
Why independent reviews are essential for a strong brand reputation?
– Nucleus PR Doing an independent brand review can be a double-edged sword. However, the pros far outweigh the cons. Each review strengthens these three elements of Brand Reputation:Build Credibility: Independent brand reviews showcase differen
PRBI Barometer: 2023 brings higher expectations of ethical PR
India, 18 July 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup f
PR Entrepreneurship : 10 lesser-known truths
- Tarunjeet Rattan, Managing Partner, Nucleus PR The PR industry loves an entrepreneurial mindset and better yet another entrepreneur who will bring a different energy to the mix. However, before you do there are a few things you need to kn
Three reasons why you must crystalize brand identity before starting Public Relations.
- Nucleus PR Creating a strong brand identity is essential before starting public relations. A strong brand identity helps to keep your messaging on track and ensures that your audience knows what to expect when they come in contact with your bus
Do PR hacks work?
- Nucleus PR Can't type this fast enough. PR hacks are the new black, right? Everyone's talking about them. And they sure can be useful in certain situations—but they're not always the best way to go.The truth is, we've found that most of the t
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