‘Innovation is the only way to win’ – Steve Jobs I agree with the above. Is all innovation really creative? Yes. But is the creativity in innovation relevant? Is it intelligent? Is it needed? Not always.To truly be deemed an ‘innovation’ it has to be relevant. Today. It has to solve a real issue. Today. […]
Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations. This field requires us to learn and adapt not yearly but on […]
Meetings, meetings and more meetings. As a PR professional our lives are filled with it. Whether it is with clients (briefing, crisis, updates, interviews…etc, etc…), media (pitches, networking, events, parties, interviews…etc, etc, ), team (briefings, updates, reviews, brainstorming…etc…etc). These are just the basic ones. After a point, meeting people and networking with them becomes second […]
Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! Only if they are invested like a partner in the reputation of your […]
India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR program and it enables tech startups to not only communicate their vision […]
The Millennials or Generation Y to some… or simply Generation WE or as I like to call us… Generation ME, ME,ME… ! They have a wide-ranging variety of names that refers to them ! By definition, a generation who was born roughly from the 1980-2000 fall under the term ‘MILLENNIALS’. The target of every consumer, […]
I Believe… “Loneliness does not come from having no people about one, but from being unable to communicate the things that seem important to oneself or from holding certain views which others find inadmissible.” C.G.Jung The inability to communicate well is the most crippling hurdle in life. And what a travesty it is, if one […]
The world of communication is vast. Almost as vast as the world of a PR person. I might be biased since I work and love the field of PR… but to me it makes sense that a professional in this field needs to have ‘information’ at his / her fingertips, if they are to be […]
You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they even know they want it. You ask them before doing […]
A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepreneurs who focus a lot only on doing. […]
