India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR program and it enables tech startups to not only communicate their vision […]
The Millennials or Generation Y to some… or simply Generation WE or as I like to call us… Generation ME, ME,ME… ! They have a wide-ranging variety of names that refers to them ! By definition, a generation who was born roughly from the 1980-2000 fall under the term ‘MILLENNIALS’. The target of every consumer, […]
I Believe… “Loneliness does not come from having no people about one, but from being unable to communicate the things that seem important to oneself or from holding certain views which others find inadmissible.” C.G.Jung The inability to communicate well is the most crippling hurdle in life. And what a […]
The world of communication is vast. Almost as vast as the world of a PR person. I might be biased since I work and love the field of PR… but to me it makes sense that a professional in this field needs to have ‘information’ at his / her fingertips, if they are to be […]
You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they even know they want it. You ask them before doing […]
A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepreneurs who focus a lot only on doing. However, the […]
Yes. PR is a strategic marketing vertical that can help brands become legends. However, it does involve its own fair bit of multitasking that sometimes makes you wish you had 5 clones of yourself who could help you accomplish all the task within the promised deadlines while maintaining the quality of the work. Keeping in […]
Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every story. This might sound tough but it is actually […]
Clients and PR firms need to work together to create a brand ! We always wonder why a particular brand gets more visibility whereas their competitors get less visibility. It’s an impossible mystery to solve if you are in the business of creating brands. It’s imperative for you to understand how a brand can attract […]
Now this one’s a toughie. In a profession that is more strategic and works on smart decisions, where very few understand the nuances of the same, it is tough to make people understand that some things are allright and others are not. Especially when they assume you have a magic wand to make it so! […]
