- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the
Category : Advice
Core Messaging During A Crisis
- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers
WFH: 5 practical tips to help you stay sane during the lockdown
- Tarunjeet Rattan Working from home can be stressful and you can lose sense of time and boundaries. With the lack of any physical demarcation between work and home both tend to flow into each other leaving you overwhelmed and quite unmotivated t
Leadership in times of crisis
- Tarunjeet Rattan These are trying times for all of us. The health crisis followed by the looming economic crisis is unprecedented in our lifetime. While everyone knows that we must extend compassion and understanding to all. A lot of businesses
5 best collaboration tools for remote teams!
- Tarunjeet Rattan ‘Work from home’ is officially here. Teams spread all over the city or country will now have different hours and schedules. While we need to protect ourselves from the ongoing epidemic via social isolation, work must go
How to select a PR partner that is perfect for you?
Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! On
Managing Client Relationships
You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev
