Tarunjeet Rattan We all thought 2020 was the worst year ever. Till 2021. As the second wave of Covid hits us with more severity spilling over into our own family lives, media friends and brand partners, it has thrown all our lives into another
Category : Advice
Entrepreneurship: 8 Defining Traits
Tarunjeet Rattan Each vertical of entrepreneurship brings with it its own set of learnings. However, there are a few key defining traits that are common to all. These form the core of every entrepreneur. Read on if you want to trav
The Changing Face of Client Engagement in PR
Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw
How is the Tier 2 market handling recovery from the Covid19 Impact?
- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR
10 Great tips for hosting a successful LIVE session
- Tarunjeet Rattan Hosting a live is a tricky endeavor especially when you have no control over the questions or if you are hosting a difficult subject. But it is not impossible. Here are 10 tips that will help you plan and host a suc
10 tips to make your next webinar a super success
- Tarunjeet Rattan Webinars are the rage right now but pulling off a successful one is another task altogether. After having participated and hosted a fair number of webinars, here are our 10 best tips that you can leverage to pull off a super s
Crisis Communications: Managing the Internal Team
- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the
Core Messaging During A Crisis
- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers
WFH: 5 practical tips to help you stay sane during the lockdown
- Tarunjeet Rattan Working from home can be stressful and you can lose sense of time and boundaries. With the lack of any physical demarcation between work and home both tend to flow into each other leaving you overwhelmed and quite unmotivated t
Leadership in times of crisis
- Tarunjeet Rattan These are trying times for all of us. The health crisis followed by the looming economic crisis is unprecedented in our lifetime. While everyone knows that we must extend compassion and understanding to all. A lot of businesses
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