- Nucleus PR Media relations is an art. A decade or two ago, creating the journalist profile for the briefing docket was a tough task. Collecting information on them meant speaking to several seniors who might or might not know them. The informat
Category : Blog
Working seamlessly with your PR Team
Three things you must know As you move through the PR world you navigate many a relationship across sectors, verticals , designations and geographies. There are few that stick. These are the ones that leave an impression in your life and maybe cr
Rules of Engagement: Video Calls
- Team Nucleus PR Video calls across Whatsapp, google hangouts, Microsoft teams and zoom have become a norm for our workday as we continue to work from home. They is a high probability that each of these can become generic words used to describe
Managing PR in Covid
Tarunjeet Rattan We all thought 2020 was the worst year ever. Till 2021. As the second wave of Covid hits us with more severity spilling over into our own family lives, media friends and brand partners, it has thrown all our lives into another
Managing Relationships in PR
Tarunjeet Rattan Mutual trust & respect are two essential elements for a thriving relationship in any business. In Public Relations this is a norm across the agency network. We work on these two currencies across city, state and country borde
Your Ultimate Corporate Photoshoot Guide
~ For PR Rockstars ~ CEOs don’t really have a lot of time or patience for photoshoots. So, when you get the time, make sure you do it right so that you have enough options for atleast the next 12 months. These images are an essential part of
Influencer Trends: 2021
- Team Nucleus PR The influencer industry has been in a state of flux for the last couple of quarters. For some, it has been disheartening as the status quo was disrupted and for some, it was a time for innovation and introspection. Strong voices
The new PR desk!
- Tarunjeet Rattan We spent so many years creating a smaller and smaller workplace so much so that it fits into the palm of our hands or atleast lap or maybe both. All you needed was a laptop and a phone (and a strong cup of coffee) and you could
Entrepreneurship: 8 Defining Traits
Tarunjeet Rattan Each vertical of entrepreneurship brings with it its own set of learnings. However, there are a few key defining traits that are common to all. These form the core of every entrepreneur. Read on if you want to trav
Ten mental health best practices for PR professionals
Tarunjeet Rattan PR is a stressful field. But how we deal with that stress is up to us. How much I let it get to me is up to me. I can only control how I react to a certain situation that can either hinder or enhance mental wellness. Over the yea
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