Category : Blog

3 reasons to include podcasts in your PR Plan
May 27, 2020 | Blog, Blogging, Blogs, Branding, Communication, Creativity, Digital Art, Digital PR, Nucleus PR, Nucleus PR Plan, Pitch, Pitching, Plan, Planning, PR, PR Blogs, Public Relations, Story, Strategy, Talk, Tech, Technology, Writing

3 reasons to include podcasts in your PR Plan

- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the las

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Crisis Communications: Managing the Internal Team
April 29, 2020 | Advice, Audience, Balance, Blog, Blogging, Communication, Crisis, Nucleus PR, Plan, Planning, PR, PR Blogs, Public Relations, Spokeperson, Strategy, Talk

Crisis Communications: Managing the Internal Team

- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the

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Core Messaging During A Crisis
April 21, 2020 | Advice, Blog, Brief, Clients, Communication, Crisis, Honesty, Impressions, Integrity, Management;Meetings, Media, Media Planing, News, Plan, Planning, Power, PR, Public Relations, Relationships, Reputation, Respect, Strategy, Talk, Trust, Truth

Core Messaging During A Crisis

- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers

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WFH: 5 practical tips to help you stay sane during the lockdown
April 1, 2020 | Advice, Balance, Blog, Crisis, Planning, PR, PR Blogs

WFH: 5 practical tips to help you stay sane during the lockdown

- Tarunjeet Rattan Working from home can be stressful and you can lose sense of time and boundaries. With the lack of any physical demarcation between work and home both tend to flow into each other leaving you overwhelmed and quite unmotivated t

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5 best collaboration tools for remote teams!
March 18, 2020 | Advice, Blog, PR Blogs, Public Relations

5 best collaboration tools for remote teams!

- Tarunjeet Rattan ‘Work from home’ is officially here. Teams spread all over the city or country will now have different hours and schedules. While we need to protect ourselves from the ongoing epidemic via social isolation, work must go

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Super Six: Media Briefing  Tips
May 29, 2019 | Blog, Communication, Digital PR, Integrity, Journalist, Media, PR, PR Blogs, Public Relations, Relationships

Super Six: Media Briefing Tips

6 Things Clients Should Keep In Mind During Media Interactions As PR professionals and consultants, it is important for us to brief our clients on the following key points that they need to keep in mind during one on one media interactions.

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Media Pitching: The Tipping Point
May 17, 2019 | Blog, Uncategorized

Media Pitching: The Tipping Point

Before sharing insights on media pitching, it is essential to briefly understand how PR works. So, what is PR? Public Relations helps us build a positive reputation/image of a company/ a brand/ an individual through earned media - traditional

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