Category : Brand Equity

Breaking Down Digital PR!
March 28, 2019 | Brand Equity, Building Blocks, Communication, Digital PR, Journalist, Media, News, PR Blogs, Public Relations, Relationships, Reputation

Breaking Down Digital PR!

The device in front of your eyes, as you read this blog, is a part of the digital world. Gaining, sharing and honing knowledge and skills now has become easier, probably a click away. What is the digital world? How has it impacted us? Are we hea

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Is traditional media losing sheen ?
October 16, 2017 | Brand Equity, Credibility, Journalist, Management;Meetings, Media, News, Nucleus PR Plan, Pitch, Planning, Public Relations, Reporter, Reputation, Strategy, Trust, Writing

Is traditional media losing sheen ?

We are living in the age where digital media has greatly influenced our lives. Thanks to broadband operators and telecom companies, internet penetration has now even reached remote corners of the country. Increasing internet penetration has also led

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Blogging Truths
May 12, 2017 | Blogging, Blogs, Brand Equity, Branding, Communication, Nucleus PR Plan, PR, PR Blogs, Public Relations, Reputation, Trust

Blogging Truths

In this era of short forms, edited photos and emojis; blogging has become quite a trend. In every social media platform we come across a lot of social media influencers in various fields like food, fashion, fitness, travelling, tech and so on. There

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Make Client Meetings More Effective
November 23, 2016 | Brand Equity, Branding, Clients, Communication, Credibility, Crisis, Impressions, Management;Meetings, Nucleus PR Plan, Power, Public Relations, Relationships, Reporter, Reputation

Make Client Meetings More Effective

Meetings, meetings and more meetings. As a PR professional our lives are filled with it. Whether it is with clients (briefing, crisis, updates, interviews…etc, etc…), media (pitches, networking, events, parties, interviews…etc, etc, ), team (br

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How to select a PR partner that is perfect for you?
November 7, 2016 | Advice, Brand Equity, Branding, Building Blocks, Clients, Communication, Creativity, Nucleus PR, Pitch, Pitching, PR, Public Relations, Relationships, Reporter, Reputation, Strategy, Trust

How to select a PR partner that is perfect for you?

Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! On

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