Three things you must know As you move through the PR world you navigate many a relationship across sectors, verticals , designations and geographies. There are few that stick. These are the ones that leave an impression in your life and maybe cr
Category : Communication
Rules of Engagement: Networking
Online networking is here to stay. Before the new normal set in, most were hesitant to join an online event especially for networking as it was draining and did not help make any real connect. But for the foreseeable future as we sort out the future
Rules of Engagement: Video Calls
- Team Nucleus PR Video calls across Whatsapp, google hangouts, Microsoft teams and zoom have become a norm for our workday as we continue to work from home. They is a high probability that each of these can become generic words used to describe
Managing PR in Covid
Tarunjeet Rattan We all thought 2020 was the worst year ever. Till 2021. As the second wave of Covid hits us with more severity spilling over into our own family lives, media friends and brand partners, it has thrown all our lives into another
Managing Relationships in PR
Tarunjeet Rattan Mutual trust & respect are two essential elements for a thriving relationship in any business. In Public Relations this is a norm across the agency network. We work on these two currencies across city, state and country borde
Your Ultimate Corporate Photoshoot Guide
~ For PR Rockstars ~ CEOs don’t really have a lot of time or patience for photoshoots. So, when you get the time, make sure you do it right so that you have enough options for atleast the next 12 months. These images are an essential part of
Entrepreneurship: 8 Defining Traits
Tarunjeet Rattan Each vertical of entrepreneurship brings with it its own set of learnings. However, there are a few key defining traits that are common to all. These form the core of every entrepreneur. Read on if you want to trav
From the foodie conversation: 6 tips to grow to grow your following in the new normal
- Khushboo Alag We recently held an interesting and rather delicious food conversation on the new normal for food bloggers in India on our Facebook page with the talented foodies – Vidya Lakshmi and Suchitra Chari. The food blogging community h
The Changing Face of Client Engagement in PR
Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw
How is the Tier 2 market handling recovery from the Covid19 Impact?
- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR
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