Category : Communication

How to select a PR partner that is perfect for you?
November 7, 2016 | Advice, Brand Equity, Branding, Building Blocks, Clients, Communication, Creativity, Nucleus PR, Pitch, Pitching, PR, Public Relations, Relationships, Reporter, Reputation, Strategy, Trust

How to select a PR partner that is perfect for you?

Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! On

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How To Add The Power Of PR To Your Tech Startup
September 28, 2016 | Communication, Nucleus PR, Pitch, Pitching, Plan, Planning, Power, PR, PR Blogs, Public Relations, Relationships, Reporter, Start Up, Story, Strategy, Talk, Tech, Technology, Writing

How To Add The Power Of PR To Your Tech Startup

India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR prog

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To Communicate Well…First Truly Believe!
May 2, 2016 | Balance, Building Blocks, Clients, Communication, Honesty, Integrity, Meet, Power, PR Blogs, Public Relations, Relationships, Respect, Story, Strategy, Talk, Trust, Truth

To Communicate Well…First Truly Believe!

I Believe… “Loneliness does not come from having no people about one, but from being unable to communicate the things that seem important to oneself or from holding certain views which others find inadmissible.” C.G.Jung The inability to commun

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Managing Client Relationships
February 28, 2016 | Advice, Clients, Communication, Credibility, Crisis, Journalist, Media, News, Nucleus PR, Pitch, PR, PR Blogs, Public Relations, Relationships, Reporter, Respect, Strategy, Trust

Managing Client Relationships

You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev

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A PR professional’s guide to the best first impression!
December 8, 2014 | Communication, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, Public Relations, Story, Writing

A PR professional’s guide to the best first impression!

As a PR professional we tell our clients to make a good first impression and work very hard with them so that they get it right! So how come we forget to apply some and a little more on ourselves. Here is an awesome checklist for an enterprising PR p

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Good Press for The ‘Press Release’!
December 3, 2014 | Communication, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Good Press for The ‘Press Release’!

The ‘Press Release’ has become a dreaded word in the PR community. Do media still carry press releases? Is it worth writing? Will the media even look at it? Yes! Yes! and Yes! Yes…we agree that the role of a press release in the chain of commun

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Make The Perfect Story Pitch
December 1, 2014 | Communication, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Make The Perfect Story Pitch

Thirty seconds or less is what a PR professional usually gets to impress a journalist with the right pitch on a phone call. Now how you manage to impress them and get them hooked on to the story in those crucial 30 seconds determines the credibility

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Hospitality meets visibility to make a winning combination!
September 7, 2014 | Communication, Hospitality, Nucleus PR, Pitch, PR, Public Relations, Story

Hospitality meets visibility to make a winning combination!

So is it all about good food, some exotic wine, some members from the press, and a launch party or hospitality PR is more than that? Let’s seep into the subject matter and find out what results from an amalgamation of a good PR strategy and hospita

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Creative Writing | An Art to Explore
August 25, 2014 | Communication, Creativity, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Creative Writing | An Art to Explore

You don’t need to be an expert to think and write creatively. Creative writing helps you express your thoughts, feelings, and emotions in a unique style rather than to simply convey information in a standard, regular, and normal (read: boring) man

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The Art of Making a Plan
January 9, 2014 | Brainstorm, Brief, Communication, Creativity, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, Plan, Planning, Public Relations, Story, Writing

The Art of Making a Plan

The three most important things that comprise a successful and impactful PR plan are Planning, Communication, and Execution. Planning is a critical element of the plan to ensure everything is in place including communication objectives as well as the

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