Category : Crisis

Ten mental health best practices for PR professionals
October 10, 2020 | Blog, Blogging, Crisis, Nucleus PR, PR, PR Blogs, Public Relations, Relationships, Talk

Ten mental health best practices for PR professionals

Tarunjeet Rattan PR is a stressful field. But how we deal with that stress is up to us. How much I let it get to me is up to me. I can only control how I react to a certain situation that can either hinder or enhance mental wellness. Over the yea

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Tackling mental wellness in the PR workplace
September 15, 2020 | Blog, Crisis, Nucleus PR, PR, PR Blogs, Public Relations, Relationships

Tackling mental wellness in the PR workplace

- Sahiba Sethi, Counseling Psychologist I have been a part of the PR world for some time and what I witnessed in my short stint there had me admiring the fortitude and resilience of the professionals in the business. At the same time, mental well

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The Changing Face of Client Engagement in PR
July 7, 2020 | Advice, Blogging, Client Servicing, Clients, Communication, Creativity, Crisis, Media Relations, Nucleus PR, Pitch, Plan, Planning, PR, PR Blogs, Public Relations

The Changing Face of Client Engagement in PR

Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw

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How is the Tier 2 market handling recovery from the Covid19 Impact?
June 23, 2020 | Advice, Balance, Blog, Blogging, Blogs, Brief, Communication, Crisis, Media, Media Planing, Meet, Nucleus PR, Plan, Planning, PR, PR Blogs, Public Relations, Strategy

How is the Tier 2 market handling recovery from the Covid19 Impact?

- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR

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Crisis Communications: Managing the Internal Team
April 29, 2020 | Advice, Audience, Balance, Blog, Blogging, Communication, Crisis, Nucleus PR, Plan, Planning, PR, PR Blogs, Public Relations, Spokeperson, Strategy, Talk

Crisis Communications: Managing the Internal Team

- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the

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Core Messaging During A Crisis
April 21, 2020 | Advice, Blog, Brief, Clients, Communication, Crisis, Honesty, Impressions, Integrity, Management;Meetings, Media, Media Planing, News, Plan, Planning, Power, PR, Public Relations, Relationships, Reputation, Respect, Strategy, Talk, Trust, Truth

Core Messaging During A Crisis

- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers

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WFH: 5 practical tips to help you stay sane during the lockdown
April 1, 2020 | Advice, Balance, Blog, Crisis, Planning, PR, PR Blogs

WFH: 5 practical tips to help you stay sane during the lockdown

- Tarunjeet Rattan Working from home can be stressful and you can lose sense of time and boundaries. With the lack of any physical demarcation between work and home both tend to flow into each other leaving you overwhelmed and quite unmotivated t

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Make Client Meetings More Effective
November 23, 2016 | Brand Equity, Branding, Clients, Communication, Credibility, Crisis, Impressions, Management;Meetings, Nucleus PR Plan, Power, Public Relations, Relationships, Reporter, Reputation

Make Client Meetings More Effective

Meetings, meetings and more meetings. As a PR professional our lives are filled with it. Whether it is with clients (briefing, crisis, updates, interviews…etc, etc…), media (pitches, networking, events, parties, interviews…etc, etc, ), team (br

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Managing Client Relationships
February 28, 2016 | Advice, Clients, Communication, Credibility, Crisis, Journalist, Media, News, Nucleus PR, Pitch, PR, PR Blogs, Public Relations, Relationships, Reporter, Respect, Strategy, Trust

Managing Client Relationships

You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev

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