Category : PR

The Changing Face of Client Engagement in PR
July 7, 2020 | Advice, Blogging, Client Servicing, Clients, Communication, Creativity, Crisis, Media Relations, Nucleus PR, Pitch, Plan, Planning, PR, PR Blogs, Public Relations

The Changing Face of Client Engagement in PR

Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw

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How is the Tier 2 market handling recovery from the Covid19 Impact?
June 23, 2020 | Advice, Balance, Blog, Blogging, Blogs, Brief, Communication, Crisis, Media, Media Planing, Meet, Nucleus PR, Plan, Planning, PR, PR Blogs, Public Relations, Strategy

How is the Tier 2 market handling recovery from the Covid19 Impact?

- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR

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10 tips to make your next webinar a super success
June 8, 2020 | Advice, Audience, Blog, Blogging, Blogs, Branding, Brief, Building Blocks, Clients, Communication, Digital PR, Management;Meetings, Media, Media Planing, Meet, News, Nucleus PR, Nucleus PR Plan, Plan, Planning, PR, PR Blogs, Public Relations, Talk

10 tips to make your next webinar a super success

- Tarunjeet Rattan Webinars are the rage right now but pulling off a successful one is another task altogether. After having participated and hosted a fair number of webinars, here are our 10 best tips that you can leverage to pull off a super s

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3 reasons to include podcasts in your PR Plan
May 27, 2020 | Blog, Blogging, Blogs, Branding, Communication, Creativity, Digital Art, Digital PR, Nucleus PR, Nucleus PR Plan, Pitch, Pitching, Plan, Planning, PR, PR Blogs, Public Relations, Story, Strategy, Talk, Tech, Technology, Writing

3 reasons to include podcasts in your PR Plan

- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the

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Crisis Communications: Managing the Internal Team
April 29, 2020 | Advice, Audience, Balance, Blog, Blogging, Communication, Crisis, Nucleus PR, Plan, Planning, PR, PR Blogs, Public Relations, Spokeperson, Strategy, Talk

Crisis Communications: Managing the Internal Team

- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the

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Core Messaging During A Crisis
April 21, 2020 | Advice, Blog, Brief, Clients, Communication, Crisis, Honesty, Impressions, Integrity, Management;Meetings, Media, Media Planing, News, Plan, Planning, Power, PR, Public Relations, Relationships, Reputation, Respect, Strategy, Talk, Trust, Truth

Core Messaging During A Crisis

- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers

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WFH: 5 practical tips to help you stay sane during the lockdown
April 1, 2020 | Advice, Balance, Blog, Crisis, Planning, PR, PR Blogs

WFH: 5 practical tips to help you stay sane during the lockdown

- Tarunjeet Rattan Working from home can be stressful and you can lose sense of time and boundaries. With the lack of any physical demarcation between work and home both tend to flow into each other leaving you overwhelmed and quite unmotivated t

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Leadership in times of crisis
March 25, 2020 | Advice, Blogs, PR, PR Blogs

Leadership in times of crisis

- Tarunjeet Rattan These are trying times for all of us. The health crisis followed by the looming economic crisis is unprecedented in our lifetime. While everyone knows that we must extend compassion and understanding to all. A lot of businesses

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Super Six: Media Briefing  Tips
May 29, 2019 | Blog, Communication, Digital PR, Integrity, Journalist, Media, PR, PR Blogs, Public Relations, Relationships

Super Six: Media Briefing Tips

6 Things Clients Should Keep In Mind During Media Interactions As PR professionals and consultants, it is important for us to brief our clients on the following key points that they need to keep in mind during one on one media interactions.

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November 16, 2017 | Awards, Branding, Communication, Creativity, Credibility, Media, PR, PR Blogs, Public Relations, Reputation, Story, Strategy

Nucleus PR presents the second edition of its PR Rockstar Awards 2017

Pondicherry, 9 Nov 2017: Nucleus PR successfully concluded the second edition of its annual internal PR Rockstar Awards, where the best teams and individuals across the country were felicitated. Each individual team presented their client case study

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