- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the
Tag : Plan
Crisis Communications: Managing the Internal Team
- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the
Core Messaging During A Crisis
- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers
How To Add The Power Of PR To Your Tech Startup
India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR prog
The Art of Making a Plan
The three most important things that comprise a successful and impactful PR plan are Planning, Communication, and Execution. Planning is a critical element of the plan to ensure everything is in place including communication objectives as well as the
Blogging in PR
With the emergence of social media, the way we get our news today is constantly changing. Today, the source of generating news is divided into traditional media and social media. Albeit, traditional media is still being considered as the major source
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