Behind every perfectly timed press release, every last-minute event recap, and every deck that makes a brand manager cry happy tears—is a PR team low-key powered by tech. While good instincts and sharper people skills are still our core currency, we’d be lying if we said these five tools haven’t made our lives a lot easier (and our work a lot snazzier).
Here’s what’s in our daily digital arsenal—and why your agency should probably get on board too.
So here are the five AI Tools we actually can’t live without (no offense, Excel).
1️ ChatGPT – For when your brain is fried but the brief still stands. First drafts, story arcs, research, narratives—it gets the party started, but we bring the polish.
2️ Canva – Because “deck envy” is real. Gorgeous invites? Check. Decks that slay? Double check.
3️ InShot – Lights. Camera. Post! Event reels and quick edits that make even B-roll look boss.
4️ Grammarly – Our grammar gatekeeper. Fixes the “oops” before they become headlines.
5️ Fireflies.ai – Never say “What did they say again?” in a client meeting. This one’s a real ear-saver.
The secret to looking this efficient? Knowing which buttons to click and which ones to charm. Truth is, good PR will always need human instincts, emotional intelligence, and an ear for what clicks—but a little digital backup never hurt anyone. These tools help us move faster, work smarter, and deliver with a bit more flair.
After all, why just hustle when you can hustle strategically?
About Nucleus PR
The 13-year old firm has clients across multiple verticals. With an already established presence in 4 major metros, they have successfully created a strong affiliate network across 88 towns across the country via a team of trusted professional experts. With its inclusion in the exclusive and prestigious worldwide collaborative network of PR firms – PRBI Boutiques International, it adds brilliant minds from over 40 agencies across 14 countries to their resource pool. As the first members from the Asian sub-continent, they represent the entire region in the prestigious international PR network. Their current portfolio includes entertainment, lifestyle, media, hospitality and corporate clients across MNCs, SMEs, and Startups.
