- Nucleus PR Media relations is an art. A decade or two ago, creating the journalist profile for the briefing docket was a tough task. Collecting information on them meant speaking to several seniors who might or might not know them. The informat
Five Evergreen Skills for PR!
- Nucleus PR While the media landscape changes rapidly across mediums and content, which will require a lot of skills that you will need to unlearn and re-learn. However, there are five skills that will never die out. If you want to stay in the
Relevance: The Secret Sauce to PR Success
- Nucleus PR There...that's the small space of ‘relevance’ is where you exist. We would all love for our friends in the media to love us so much that they can think of nothing else but 'us' to write about. However, the real world ha
Working seamlessly with your PR Team
Three things you must know As you move through the PR world you navigate many a relationship across sectors, verticals , designations and geographies. There are few that stick. These are the ones that leave an impression in your life and maybe cr
Rules of Engagement: Networking
Online networking is here to stay. Before the new normal set in, most were hesitant to join an online event especially for networking as it was draining and did not help make any real connect. But for the foreseeable future as we sort out the future
Rules of Engagement: Video Calls
- Team Nucleus PR Video calls across Whatsapp, google hangouts, Microsoft teams and zoom have become a norm for our workday as we continue to work from home. They is a high probability that each of these can become generic words used to describe
Managing PR in Covid
Tarunjeet Rattan We all thought 2020 was the worst year ever. Till 2021. As the second wave of Covid hits us with more severity spilling over into our own family lives, media friends and brand partners, it has thrown all our lives into another
Managing Relationships in PR
Tarunjeet Rattan Mutual trust & respect are two essential elements for a thriving relationship in any business. In Public Relations this is a norm across the agency network. We work on these two currencies across city, state and country borde
Your Ultimate Corporate Photoshoot Guide
~ For PR Rockstars ~ CEOs don’t really have a lot of time or patience for photoshoots. So, when you get the time, make sure you do it right so that you have enough options for atleast the next 12 months. These images are an essential part of
Nucleus PR: International Women’s Day
Throughout my career, have been thinking, why is the PR industry flooded with women? I mean I have had male colleagues too, but the industry has primarily been dominated by women. Over the last few months of juggling WFH and the household along
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