- Tarunjeet Rattan The world has changed. Possibly forever. That also means that consumer habits and the way they consume media have also changed. Lockdown and isolation have seen a sea change in the way consumers view brands and brand storytelli
Tackling mental wellness in the PR workplace
- Sahiba Sethi, Counseling Psychologist I have been a part of the PR world for some time and what I witnessed in my short stint there had me admiring the fortitude and resilience of the professionals in the business. At the same time, mental well
From the foodie conversation: 6 tips to grow to grow your following in the new normal
- Khushboo Alag We recently held an interesting and rather delicious food conversation on the new normal for food bloggers in India on our Facebook page with the talented foodies – Vidya Lakshmi and Suchitra Chari. The food blogging community h
The Changing Face of Client Engagement in PR
Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw
How is the Tier 2 market handling recovery from the Covid19 Impact?
- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR
10 Great tips for hosting a successful LIVE session
- Tarunjeet Rattan Hosting a live is a tricky endeavor especially when you have no control over the questions or if you are hosting a difficult subject. But it is not impossible. Here are 10 tips that will help you plan and host a successful
10 tips to make your next webinar a super success
- Tarunjeet Rattan Webinars are the rage right now but pulling off a successful one is another task altogether. After having participated and hosted a fair number of webinars, here are our 10 best tips that you can leverage to pull off a super s
3 reasons to include podcasts in your PR Plan
- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the
Crisis Communications: Managing the Internal Team
- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the
Core Messaging During A Crisis
- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers
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