Before sharing insights on media pitching, it is essential to briefly understand how PR works. So, what is PR? Public Relations helps us build a positive reputation/image of a company/ a brand/ an individual through earned media – traditional, digital, social media and engaging with influencers at the right moment on select platforms. A PR […]
In this blog, I take up a small subset of the subject and talk about how digitization has shaped the face of PR- a space that impacts me and my life.
The year 2018 was a good year for us. We as a team not only stepped up our game by stepping into the international arena with our membership in PRBI, we also added a lot of interesting clients to our kitty, challenged ourselves to be creative and strengthened our architectural and interior design practice. We […]
“Media literacy is defined as the ability to access, analyze, evaluate, create, and communicate using information in all forms.” – Common Sense News and Media Literacy Topic Backgrounder. With the recent focus on “fake news” and the fact that many of us get our news primarily through social media which isn’t often vetted, the concept […]
This weekend has been an exciting one for us! The PR collaboration with Art Loka and Hyatt Centric in Bangalore had a fabulous preview with Actor Aniruddha Jatkar as the guest of honor. The week long show will see several interesting art workshops as well. The platform brings together 11 artists from across the state. […]
Pondicherry, 9 Nov 2017: Nucleus PR successfully concluded the second edition of its annual internal PR Rockstar Awards, where the best teams and individuals across the country were felicitated. Each individual team presented their client case study in front of the jury and contested for five award categories. Each team was judged on the strategy, […]
We are living in the age where digital media has greatly influenced our lives. Thanks to broadband operators and telecom companies, internet penetration has now even reached remote corners of the country. Increasing internet penetration has also led to the growth of social media, usage of which is increasing globally, exponentially. Over the last few […]
In this era of short forms, edited photos and emojis; blogging has become quite a trend. In every social media platform we come across a lot of social media influencers in various fields like food, fashion, fitness, travelling, tech and so on. There are several social media platforms and even more bloggers on each. Each […]
‘Innovation is the only way to win’ – Steve Jobs I agree with the above. Is all innovation really creative? Yes. But is the creativity in innovation relevant? Is it intelligent? Is it needed? Not always.To truly be deemed an ‘innovation’ it has to be relevant. Today. It has to solve a real issue. Today. […]
Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations. This field requires us to learn and adapt not yearly but on […]
