- Nucleus PR Media relations is an art. A decade or two ago, creating the journalist profile for the briefing docket was a tough task. Collecting information on them meant speaking to several seniors who might or might not know them. The informat
Strategy calls for strategy communication
– PRBI Members : Taru Nikulainen & Tarunjeet Rattan After a bundle of workshops, a new business strategy is finally ready. Congratulations! But to be honest, the real work is still ahead. Even a brilliant business strategy is very ea
7 Awesome PR Tips for Indian Startups
- Team Nucleus PR In the fast-paced and dynamic world of startups, effective Public Relations (PR) can be a game-changer. It's not just about getting media coverage; it's about building a positive image, establishing credibility, and fostering re
Three PR Mistakes to Avoid when Launching in India
- Team Nucleus PR Launching your brand or product in India is an exciting endeavor, filled with immense opportunities in one of the world's fastest-growing markets. However, as the saying goes, with great potential comes great responsibility. The
PR Entrepreneurship: 10 Eye-Opening Truths You Can’t Ignore
- Tarunjeet Rattan Embarking on the entrepreneurial journey in the world of Public Relations is like setting sail on a vast and ever-changing sea. A sea that is sometimes calm but most often is hit by high-speed winds and storms. Teaches you to b
Seven smart PR hacks to great media relations.
- Nucleus PR In today's fast-paced digital age, where information flows like a raging river, the importance of mastering the art of media relations cannot be overstated. And it can be tough when you are starting out or when the tide shifts and a
Opening up a brand to independent reviews
– Nucleus PR While we all agree brand reviews from media, consumers and influencers are a great way to garner consumer attention, the thought of opening it up to independent review without any control on the final outcome can be a scary for brand
Seven reasons to start the PR journey for your brand today
– Nucleus PR Embarking on your PR journey is not easy as there are a lot of things to consider. While you weigh the benefits or not, here are seven reasons we wanted to share with you that will help you decide on whether you want to start your
Three PR skills that are AI Proof
– Nucleus PR Yes, AI and Chat GPT are all over the news and are becoming the next big scare for PR. However, if we observe closely and understand what it cannot do vs what it cannot do, you will start seeing AI proof skills emerge. Here are thr
Why independent reviews are essential for a strong brand reputation?
– Nucleus PR Doing an independent brand review can be a double-edged sword. However, the pros far outweigh the cons. Each review strengthens these three elements of Brand Reputation:Build Credibility: Independent brand reviews showcase differen
PRBI Barometer: 2023 brings higher expectations of ethical PR
India, 18 July 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup f
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