Managing Client Relationships
February 28, 2016 | Advice, Clients, Communication, Credibility, Crisis, Journalist, Media, News, Nucleus PR, Pitch, PR, PR Blogs, Public Relations, Relationships, Reporter, Respect, Strategy, Trust

Managing Client Relationships

You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev

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Effective Communication Tips for Entrepreneurs
February 20, 2016 | Uncategorized

Effective Communication Tips for Entrepreneurs

A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepren

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What Can You Outsource In PR?
February 9, 2016 | Uncategorized

What Can You Outsource In PR?

Yes. PR is a strategic marketing vertical that can help brands become legends. However, it does involve its own fair bit of multitasking that sometimes makes you wish you had 5 clones of yourself who could help you accomplish all the task within th

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5 Things Every Media Professional Wants From You
January 17, 2016 | Uncategorized

5 Things Every Media Professional Wants From You

Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every

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December 21, 2015 | Uncategorized

Make Your Business Irresistible To The Media!

Clients and PR firms need to work together to create a brand! We always wonder why a particular brand gets more visibility whereas their competitors get less visibility. It’s an impossible mystery to solve if you are in the business of cr

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November 2, 2015 | Uncategorized

Where To Draw The Line?

Now this one’s a toughie. In a profession that is more strategic and works on smart decisions, where very few understand the nuances of the same, it is tough to make people understand that some things are alright and others are not. Especially when

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My First Brush With PR
September 2, 2015 | Uncategorized

My First Brush With PR

Our first brush with the realities of the professional world is always overwhelming. Be it a good or a bad experience. Glad to say that I have a good experience to share. Finding the perfect job for ourselves is something we start dreaming about sinc

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Perks Of Being A PR Professional
August 29, 2015 | Uncategorized

Perks Of Being A PR Professional

Public Relations is counted amongst one of the top 10 most stressful job. And there are enough research reports to prove it. In today’s day and age with the media deadline getting shorter and shorter even more so. Lightning fast pace, deadline dri

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A PR professional’s guide to the best first impression!
December 8, 2014 | Communication, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, Public Relations, Story, Writing

A PR professional’s guide to the best first impression!

As a PR professional we tell our clients to make a good first impression and work very hard with them so that they get it right! So how come we forget to apply some and a little more on ourselves. Here is an awesome checklist for an enterprising PR p

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Good Press for The ‘Press Release’!
December 3, 2014 | Communication, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Good Press for The ‘Press Release’!

The ‘Press Release’ has become a dreaded word in the PR community. Do media still carry press releases ? Is it worth writing? Will the media even look at it? Yes ! Yes ! and Yes ! Yes…we agree that the role of a press release in the chain of co

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