Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations
Make Client Meetings More Effective
Meetings, meetings and more meetings. As a PR professional our lives are filled with it. Whether it is with clients (briefing, crisis, updates, interviews…etc, etc…), media (pitches, networking, events, parties, interviews…etc, etc, ), team (br
How to select a PR partner that is perfect for you?
Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! On
How To Add The Power Of PR To Your Tech Startup
India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR prog
De-Mystified – Information Consumption Habits Of Millennials !
The Millennials or Generation Y to some… or simply Generation WE or as I like to call us… Generation ME, ME,ME… ! They have a wide-ranging variety of names that refers to them ! By definition, a generation who was born roughly from the 1980-200
To Communicate Well…First Truly Believe!
I Believe… “Loneliness does not come from having no people about one, but from being unable to communicate the things that seem important to oneself or from holding certain views which others find inadmissible.” C.G.Jung The inability to commun
The Five PoweR Apps
The world of communication is vast. Almost as vast as the world of a PR person. I might be biased since I work and love the field of PR… but to me it makes sense that a professional in this field needs to have ‘information’ at his / her fingert
Managing Client Relationships
You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev
Effective Communication Tips for Entrepreneurs
A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepren
What Can You Outsource In PR?
Yes. PR is a strategic marketing vertical that can help brands become legends. However, it does involve its own fair bit of multitasking that sometimes makes you wish you had 5 clones of yourself who could help you accomplish all the task within th
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