Media Pitching: The Tipping Point
May 17, 2019 | Blog, Uncategorized

Media Pitching: The Tipping Point

Before sharing insights on media pitching, it is essential to briefly understand how PR works. So, what is PR? Public Relations helps us build a positive reputation/image of a company/ a brand/ an individual through earned media - traditional

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Breaking Down Digital PR!
March 28, 2019 | Brand Equity, Building Blocks, Communication, Digital PR, Journalist, Media, News, PR Blogs, Public Relations, Relationships, Reputation

Breaking Down Digital PR!

The device in front of your eyes, as you read this blog, is a part of the digital world. Gaining, sharing and honing knowledge and skills now has become easier, probably a click away. What is the digital world? How has it impacted us? Are we hea

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2018: Was a good year! 2019: Will be a fabulous one!
January 15, 2019 | Uncategorized

2018: Was a good year! 2019: Will be a fabulous one!

The year 2018 was a good year for us. We as a team not only stepped up our game by stepping into the international arena with our membership in PRBI, we also added a lot of interesting clients to our kitty, challenged ourselves to be creative and st

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Importance of media literacy
December 15, 2018 | Uncategorized

Importance of media literacy

“Media literacy is defined as the ability to access, analyze, evaluate, create, and communicate using information in all forms.” – Common Sense News and Media Literacy Topic Backgrounder. With the recent focus on “fake news” and the fact t

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September 1, 2018 | Uncategorized

Namma KarnARTaka : PR Collaboration

This weekend has been an exciting one for us! The PR collaboration with Art Loka and Hyatt Centric in Bangalore had a fabulous preview with Actor Aniruddha Jatkar as the guest of honor. The week long show will see several interesting art workshops a

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November 16, 2017 | Awards, Branding, Communication, Creativity, Credibility, Media, PR, PR Blogs, Public Relations, Reputation, Story, Strategy

Nucleus PR presents the second edition of its PR Rockstar Awards 2017

Pondicherry, 9 Nov 2017: Nucleus PR successfully concluded the second edition of its annual internal PR Rockstar Awards, where the best teams and individuals across the country were felicitated. Each individual team presented their client case study

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Is traditional media losing sheen ?
October 16, 2017 | Brand Equity, Credibility, Journalist, Management;Meetings, Media, News, Nucleus PR Plan, Pitch, Planning, Public Relations, Reporter, Reputation, Strategy, Trust, Writing

Is traditional media losing sheen ?

We are living in the age where digital media has greatly influenced our lives. Thanks to broadband operators and telecom companies, internet penetration has now even reached remote corners of the country. Increasing internet penetration has also led

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Blogging Truths
May 12, 2017 | Blogging, Blogs, Brand Equity, Branding, Communication, Nucleus PR Plan, PR, PR Blogs, Public Relations, Reputation, Trust

Blogging Truths

In this era of short forms, edited photos and emojis; blogging has become quite a trend. In every social media platform we come across a lot of social media influencers in various fields like food, fashion, fitness, travelling, tech and so on. There

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Is all innovation creative ?
May 7, 2017 | Uncategorized

Is all innovation creative ?

‘Innovation is the only way to win’ – Steve Jobs I agree with the above. Is all innovation really creative? Yes. But is the creativity in innovation relevant? Is it intelligent? Is it needed? Not always.To truly be deemed an ‘innovation’ i

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Digital Trends Every PR Pro Must Know About !
December 28, 2016 | Branding, Communication, Credibility, Journalist, Media, Pitch, PR, PR Blogs, Public Relations, Reputation, Start Up, Strategy, Tech

Digital Trends Every PR Pro Must Know About !

Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations

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