- Tarunjeet Rattan We spent so many years creating a smaller and smaller workplace so much so that it fits into the palm of our hands or atleast lap or maybe both. All you needed was a laptop and a phone (and a strong cup of coffee) and you could
2020: The Year of Change
– Tarunjeet Rattan No doubt, 2020 year has been a roller coaster of a ride. It was a year that challenged all of us to change. As a team we ... ✔Pivoted from a traditional agency model to a hybrid model✔Moved out of our co
Entrepreneurship: 8 Defining Traits
Tarunjeet Rattan Each vertical of entrepreneurship brings with it its own set of learnings. However, there are a few key defining traits that are common to all. These form the core of every entrepreneur. Read on if you want to trav
Ten mental health best practices for PR professionals
Tarunjeet Rattan PR is a stressful field. But how we deal with that stress is up to us. How much I let it get to me is up to me. I can only control how I react to a certain situation that can either hinder or enhance mental wellness. Over the yea
Working From Home Essentials
Ishita Shah Sitting on the couch with your laptops, diaries, phone, and coffee and working from home has become a part of our new normal day. Getting ready, taking a taxi, and rushing to take the metro is far away from reality now. Life changed w
New additions to the ‘PR Plan’
- Tarunjeet Rattan The world has changed. Possibly forever. That also means that consumer habits and the way they consume media have also changed. Lockdown and isolation have seen a sea change in the way consumers view brands and brand storytelli
Tackling mental wellness in the PR workplace
- Sahiba Sethi, Counseling Psychologist I have been a part of the PR world for some time and what I witnessed in my short stint there had me admiring the fortitude and resilience of the professionals in the business. At the same time, mental well
From the foodie conversation: 6 tips to grow to grow your following in the new normal
- Khushboo Alag We recently held an interesting and rather delicious food conversation on the new normal for food bloggers in India on our Facebook page with the talented foodies – Vidya Lakshmi and Suchitra Chari. The food blogging community h
The Changing Face of Client Engagement in PR
Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw
How is the Tier 2 market handling recovery from the Covid19 Impact?
- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR
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