Category : Pitch

Is traditional media losing sheen ?
October 16, 2017 | Brand Equity, Credibility, Journalist, Management;Meetings, Media, News, Nucleus PR Plan, Pitch, Planning, Public Relations, Reporter, Reputation, Strategy, Trust, Writing

Is traditional media losing sheen ?

We are living in the age where digital media has greatly influenced our lives. Thanks to broadband operators and telecom companies, internet penetration has now even reached remote corners of the country. Increasing internet penetration has also led

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Digital Trends Every PR Pro Must Know About !
December 28, 2016 | Branding, Communication, Credibility, Journalist, Media, Pitch, PR, PR Blogs, Public Relations, Reputation, Start Up, Strategy, Tech

Digital Trends Every PR Pro Must Know About !

Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations

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How to select a PR partner that is perfect for you?
November 7, 2016 | Advice, Brand Equity, Branding, Building Blocks, Clients, Communication, Creativity, Nucleus PR, Pitch, Pitching, PR, Public Relations, Relationships, Reporter, Reputation, Strategy, Trust

How to select a PR partner that is perfect for you?

Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! On

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How To Add The Power Of PR To Your Tech Startup
September 28, 2016 | Communication, Nucleus PR, Pitch, Pitching, Plan, Planning, Power, PR, PR Blogs, Public Relations, Relationships, Reporter, Start Up, Story, Strategy, Talk, Tech, Technology, Writing

How To Add The Power Of PR To Your Tech Startup

India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR prog

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Managing Client Relationships
February 28, 2016 | Advice, Clients, Communication, Credibility, Crisis, Journalist, Media, News, Nucleus PR, Pitch, PR, PR Blogs, Public Relations, Relationships, Reporter, Respect, Strategy, Trust

Managing Client Relationships

You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev

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A PR professional’s guide to the best first impression!
December 8, 2014 | Communication, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, Public Relations, Story, Writing

A PR professional’s guide to the best first impression!

As a PR professional we tell our clients to make a good first impression and work very hard with them so that they get it right! So how come we forget to apply some and a little more on ourselves. Here is an awesome checklist for an enterprising PR p

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Good Press for The ‘Press Release’!
December 3, 2014 | Communication, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Good Press for The ‘Press Release’!

The ‘Press Release’ has become a dreaded word in the PR community. Do media still carry press releases ? Is it worth writing? Will the media even look at it? Yes ! Yes ! and Yes ! Yes…we agree that the role of a press release in the chain of co

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December 1, 2014 | Communication, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Make The Perfect Story Pitch

Thirty seconds or less is what a PR professional usually gets to impress a journalist with the right pitch on a phone call. Now how you manage to impress them and get them hooked on to the story in those crucial 30 seconds determines the credibility

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September 7, 2014 | Communication, Hospitality, Nucleus PR, Pitch, PR, Public Relations, Story

Hospitality meets visibility to make a winning combination !

So is it all about good food, some exotic wine, some members from the press and a launch party or hospitality PR is more than that? Let’s seep into the subject matter and find out what results from an amalgamation of a good PR strategy and hospital

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August 25, 2014 | Communication, Creativity, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Creative Writing | An Art to Explore

You don’t need to be an expert to think and write creatively. Creative writing helps you express your thoughts, feelings and emotions in a unique style rather than to simply convey information in a standard, regular and normal (read: boring) m

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