Tarunjeet Rattan Mutual trust & respect are two essential elements for a thriving relationship in any business. In Public Relations this is a norm across the agency network. We work on these two currencies across city, state and country borde
Category : Strategy
Entrepreneurship: 8 Defining Traits
Tarunjeet Rattan Each vertical of entrepreneurship brings with it its own set of learnings. However, there are a few key defining traits that are common to all. These form the core of every entrepreneur. Read on if you want to trav
How is the Tier 2 market handling recovery from the Covid19 Impact?
- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR
3 reasons to include podcasts in your PR Plan
- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the
Crisis Communications: Managing the Internal Team
- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the
Core Messaging During A Crisis
- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers
Nucleus PR presents the second edition of its PR Rockstar Awards 2017
Pondicherry, 9 Nov 2017: Nucleus PR successfully concluded the second edition of its annual internal PR Rockstar Awards, where the best teams and individuals across the country were felicitated. Each individual team presented their client case study
Is traditional media losing sheen ?
We are living in the age where digital media has greatly influenced our lives. Thanks to broadband operators and telecom companies, internet penetration has now even reached remote corners of the country. Increasing internet penetration has also led
Digital Trends Every PR Pro Must Know About !
Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations
How to select a PR partner that is perfect for you?
Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! On
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