Category : Strategy

5 signs that indicate health of brand – Agency Relationship
May 4, 2022 | Advice, Blog, Brief, Client Servicing, Creativity, Honesty, Impressions, Management;Meetings, Nucleus PR, Plan, PR Agency India, PR Blogs, Public Relations, Strategy, Trust

5 signs that indicate health of brand – Agency Relationship

– Team Nucleus PR There are multiple reasons to break up and maybe one that will make you stay. That reason has to be strong enough for both parties to be willing to work around their differences and create PR miracles. Associations start

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Breaking up with a Client
April 29, 2022 | Advice, Balance, Blog, Brief, Clients, Crisis, Honesty, Integrity, Management;Meetings, Nucleus PR, Plan, PR Agency, PR Blogs, Public Relations, Relationships, Strategy

Breaking up with a Client

– Team Nucleus PR Agency – Client relationships are not forever. At some point, there is bound to be a crack here and there that can be repaired with some counselling or maybe a patch here and there. But then all of them come with an expirat

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5 Bingeworthy watches on PR
December 23, 2021 | Blogs, Communication, Creativity, Crisis, Impressions, Media Planing, Media Relations, Nucleus PR, Planning, PR Agency, PR Agency India, Start Up, Story, Strategy

5 Bingeworthy watches on PR

- Team Nucleus PR There are series and then there are some more series that make you go … “ahhh! that’s so what we do. ”; “OMG! That’s exactly what happened to me! ” Though it will still take some time for the young brigade of OTT c

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Five Evergreen Skills for PR!
November 24, 2021 | Advice, Blog, Communication, Media Relations, Nucleus PR, Plan, Planning, PR Agency, PR Agency India, PR Blogs, Relationships, Strategy, Writing

Five Evergreen Skills for PR!

- Nucleus PR While the media landscape changes rapidly across mediums and content, which will require a lot of skills that you will need to unlearn and re-learn. However, there are five skills that will never die out. If you want to stay in the

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Managing Relationships in PR
April 26, 2021 | Blog, Communication, Nucleus PR, PR Agency, PR Agency India, PR Blogs, Public Relations, Relationships, Strategy

Managing Relationships in PR

Tarunjeet Rattan Mutual trust & respect are two essential elements for a thriving relationship in any business. In Public Relations this is a norm across the agency network. We work on these two currencies across city, state and country borde

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Entrepreneurship: 8 Defining Traits
November 19, 2020 | Advice, Blog, Blogging, Blogs, Brainstorm, Building Blocks, Communication, Nucleus PR, Plan, Planning, PR, PR Agency, PR Blogs, Public Relations, Strategy

Entrepreneurship: 8 Defining Traits

Tarunjeet Rattan Each vertical of entrepreneurship brings with it its own set of learnings. However, there are a few key defining traits that are common to all. These form the core of every entrepreneur. Read on if you want to trav

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How is the Tier 2 market handling recovery from the Covid19 Impact?
June 23, 2020 | Advice, Balance, Blog, Blogging, Blogs, Brief, Communication, Crisis, Media, Media Planing, Meet, Nucleus PR, Plan, Planning, PR, PR Blogs, Public Relations, Strategy

How is the Tier 2 market handling recovery from the Covid19 Impact?

- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR

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3 reasons to include podcasts in your PR Plan
May 27, 2020 | Blog, Blogging, Blogs, Branding, Communication, Creativity, Digital Art, Digital PR, Nucleus PR, Nucleus PR Plan, Pitch, Pitching, Plan, Planning, PR, PR Blogs, Public Relations, Story, Strategy, Talk, Tech, Technology, Writing

3 reasons to include podcasts in your PR Plan

- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the

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Crisis Communications: Managing the Internal Team
April 29, 2020 | Advice, Audience, Balance, Blog, Blogging, Communication, Crisis, Nucleus PR, Plan, Planning, PR, PR Blogs, Public Relations, Spokeperson, Strategy, Talk

Crisis Communications: Managing the Internal Team

- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the

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Core Messaging During A Crisis
April 21, 2020 | Advice, Blog, Brief, Clients, Communication, Crisis, Honesty, Impressions, Integrity, Management;Meetings, Media, Media Planing, News, Plan, Planning, Power, PR, Public Relations, Relationships, Reputation, Respect, Strategy, Talk, Trust, Truth

Core Messaging During A Crisis

- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers

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