While we all agree brand reviews from media, consumers and influencers are a great way to garner consumer attention, the thought of opening it up to independent review without any control on the final outcome can be a scary for brands. As a PR professional, these are the three points that you should bring home with your clients consider when encouraging them to take up independent reviews.
Build Credibility & Trust: Independent brand reviews showcase different facets of the brand. Some that you know and others that might surprise you. Consumers, media and influencers share stories about their engagement with the brand that might surprise you and build credibility & trust in heartfelt ways. Consumers today rely heavily on online reviews and testimonials to make informed purchase decisions. When your client’s products receive positive reviews from independent sources, it enhances their reputation and validates the quality and effectiveness of their offerings. The authenticity of independent reviews can significantly impact a customer’s perception of the brand, leading to increased confidence in the product. Reviews published on reputable platforms or industry-specific websites can attract a broader audience, including potential customers who may not have been previously aware of the product. Positive reviews can also increase search engine rankings and drive organic traffic to the client’s website or e-commerce platform. Moreover, many consumers actively search for reviews before making a purchase, making independent product reviews a powerful marketing tool that can influence potential customers at different stages of the buyer’s journey.
Build Transparency: Each review put out there with bravery and a pinch of salt and sugar increases transparency with your customers. The subconscious message you are sending out there is that you are confident about your product and hence open to consumer reviews which can carry a wide range of emotions. You can take the sweet and the salty in your stride. By seeking out independent product reviews, your client gains access to unbiased evaluations from neutral parties. Independent reviewers typically assess products objectively, focusing on their features, performance, and real-world application. This feedback can provide valuable insights into the strengths and weaknesses of the product, helping your client to identify areas for improvement and further refinement. It also offers an opportunity to showcase transparency and openness, as the brand is open to constructive criticism and continuously striving to deliver the best possible experience to customers.
Build A Strong & Unique Brand Voice: How you react to a review helps consumers know how confident you are about the product and how mature you are as a brand. This is also an opportunity for you not only to live your brand voice but also let consumers know you are open to taking feedback. How you respond to each review will showcase that voice and maturity. It’s crucial to emphasize that while independent product reviews are beneficial, handling negative reviews gracefully is equally important. Addressing any criticisms professionally and offering solutions can demonstrate excellent customer service and a commitment to improvement. Transparency and a willingness to listen to customer feedback and responding to it in your own unique brand voice can further enhance the brand’s reputation and foster long-term customer loyalty.
Connect with us on firstname.lastname@example.org to organise food reviews for your restaurant / FMCG food brand.
About Nucleus PR
The 13-year old firm has clients across multiple verticals. With an already established presence in 4 major metros, they have successfully created a strong affiliate network across 88 towns across the country via a team of trusted professional experts. With its inclusion in the exclusive and prestigious worldwide collaborative network of PR firms – PRBI Boutiques International, it adds brilliant minds from over 40 agencies across 14 countries to their resource pool. As the first members from the Asian sub-continent, they represent the entire region in the prestigious international PR network. Their current portfolio includes entertainment, lifestyle, media, hospitality and corporate clients across MNCs, SMEs, and Startups.