Embarking on the entrepreneurial journey in the world of Public Relations is like setting sail on a vast and ever-changing sea. A sea that is sometimes calm but most often is hit by high-speed winds and storms. Teaches you to be quite the sailor! It’s a realm where strategic communication meets business acumen, and where success is often forged through a blend of creativity, resilience, and adaptability. Yet, beneath the glossy exterior of PR entrepreneurship lies a series of truths that, while not always evident to the outside observer, are well-known to those who navigate this dynamic landscape. In this blog post, we share a few truths shedding light on the realities that every PR entrepreneur must confront and conquer in order to thrive in this exhilarating yet challenging profession. So, fasten your seatbelts and prepare to delve into the unfiltered truths of entrepreneurship in PR.
Tarunjeet Rattan, Managing Partner – Nucleus PR, shares 10 of the lesser-known truths you need to know about before deciding if this is for you.
😎Chief Everything Officer: The buck stops with you. Whether it is a proposal, report, outcome or a leaky tap, or a broken fan. You are responsible for everything that goes on in your organisation. From setting team culture to becoming the moral compass for the company to making presentations to boosting team morale. Yes, chief everything officer.
😎 Chief Hustle Officer: That’s you. Business growth in charge and rainmaker all rolled into one. 24 X 7.
😎 Brand Love Champion: No one will care about your business as much as you or be as excited about it.
😎Learning to say NO: The most difficult part about growing is to say no to the paths that don’t lead to your growth but could mean quick and easy money along with a dilution of your core values.
😎Team Growth: Motivating, upskilling, and nurturing team members to become leaders is a personal mentorship task that will require a fine balance of patience and tough love. Not an easy feat. But a great team is a fab reward!
😎Awards and public acknowledgment: They make the journey sweeter but there is a lot that goes in before you actually win one.
😎Finding moments of joy: Create your own moments of joy to pursue what you love. You will learn to weave it into your professional life. Your moments of happiness will be your responsibility because every other moment else will belong to your business.
😎 Company Growth: If you keep doing what you are doing, you will rise up to a certain level till the industry does an upside-down swing and you miss.
😎Be a student: Try something for the first time and allow yourself to fail. Learn to be okay with the fact that you don’t know everything and laugh a little at yourself. It will make the journey more fun.
😎Letting go: Whether it is good or bad clients, brand collaborations or team members. Not everyone is meant to stay with you forever. Learning to let go is the biggest and toughest thing that you will learn to do. Learning to let go and allowing things to pass with grace and elegance is a different class altogether.
But I wouldn’t have it any other way – Tarunjeet Rattan, Managing Partner, Nucleus PR
About Nucleus PR
The 13-year old firm has clients across multiple verticals. With an already established presence in 4 major metros, they have successfully created a strong affiliate network across 88 towns across the country via a team of trusted professional experts. With its inclusion in the exclusive and prestigious worldwide collaborative network of PR firms – PRBI Boutiques International, it adds brilliant minds from over 40 agencies across 14 countries to their resource pool. As the first members from the Asian sub-continent, they represent the entire region in the prestigious international PR network. Their current portfolio includes entertainment, lifestyle, media, hospitality and corporate clients across MNCs, SMEs, and Startups.