Tarunjeet Rattan, Co-Founder & Managing Partner, Nucleus PR Let go of the anchors weighing you down if you want to soar! Agency world is not an easy life and owning one is not for the faint-hearted. However, while a lot of people like
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Media Pitching: The Tipping Point
Before sharing insights on media pitching, it is essential to briefly understand how PR works. So, what is PR? Public Relations helps us build a positive reputation/image of a company/ a brand/ an individual through earned media - traditional
2018: Was a good year! 2019: Will be a fabulous one!
The year 2018 was a good year for us. We as a team not only stepped up our game by stepping into the international arena with our membership in PRBI, we also added a lot of interesting clients to our kitty, challenged ourselves to be creative and st
Importance of media literacy
“Media literacy is defined as the ability to access, analyze, evaluate, create, and communicate using information in all forms.” – Common Sense News and Media Literacy Topic Backgrounder. With the recent focus on “fake news” and the fact t
Namma KarnARTaka : PR Collaboration
This weekend has been an exciting one for us! The PR collaboration with Art Loka and Hyatt Centric in Bangalore had a fabulous preview with Actor Aniruddha Jatkar as the guest of honor. The week long show will see several interesting art workshops a
Is all innovation creative ?
‘Innovation is the only way to win’ – Steve Jobs I agree with the above. Is all innovation really creative? Yes. But is the creativity in innovation relevant? Is it intelligent? Is it needed? Not always.To truly be deemed an ‘innovation’ i
De-Mystified – Information Consumption Habits Of Millennials !
The Millennials or Generation Y to some… or simply Generation WE or as I like to call us… Generation ME, ME,ME… ! They have a wide-ranging variety of names that refers to them ! By definition, a generation who was born roughly from the 1980-200
The Five PoweR Apps
The world of communication is vast. Almost as vast as the world of a PR person. I might be biased since I work and love the field of PR… but to me it makes sense that a professional in this field needs to have ‘information’ at his / her fingert
Effective Communication Tips for Entrepreneurs
A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepren
What Can You Outsource In PR?
Yes. PR is a strategic marketing vertical that can help brands become legends. However, it does involve its own fair bit of multitasking that sometimes makes you wish you had 5 clones of yourself who could help you accomplish all the task within th
