Launching your brand or product in India is an exciting endeavor, filled with immense opportunities in one of the world’s fastest-growing markets. However, as the saying goes, with great potential comes great responsibility. The Indian market is diverse, dynamic, and highly competitive, making it essential for businesses to navigate it with care and strategic precision. In the realm of public relations, this holds especially true. In this blog, we’ll explore three critical PR mistakes to avoid when launching in India, shedding light on the complexities of a market that demands cultural sensitivity, adaptability, and a deep understanding of its unique media and communication landscape. Whether you’re a seasoned PR professional or a business owner venturing into the Indian market, these insights will help you steer clear of common pitfalls and set the stage for a successful entry into this thriving economy.
Here’s our list of the big three PR mistakes brands make and must avoid when they come to India:
Lack of Localisation: While global communication is great and introduces the local community to an international experience, a flair of Localisation will make the message more palatable and easier to understand. Study the culture and the usage of the product/service by consumers in the local market to understand their perception and acceptability of the name, look, design, and usage of it in their daily lives/occasion you intend to be relevant to them on.
Unaware of Local Customs: Overall sentiments define success in such launches. Understanding and respect for local customs will endear the brand faster. It could be as simple as launching on an auspicious day and time, food organised as per local preferences and/or welcoming them with a local greeting.
Lack of local support: Find the right PR partner who can understand your customs/mandate and merge them with local expertise with finesse. Don’t muddle along alone. Hire the right expert. That is crucial for your success.
DM us to set up an appointment if you are looking at launching your brand in India. Our team of senior PR professionals comes with extensive national and international experience across verticals that they will leverage for your #brand. Connect with us on firstname.lastname@example.org
About Nucleus PR
The 13-year old firm has clients across multiple verticals. With an already established presence in 4 major metros, they have successfully created a strong affiliate network across 88 towns across the country via a team of trusted professional experts. With its inclusion in the exclusive and prestigious worldwide collaborative network of PR firms – PRBI Boutiques International, it adds brilliant minds from over 40 agencies across 14 countries to their resource pool. As the first members from the Asian sub-continent, they represent the entire region in the prestigious international PR network. Their current portfolio includes entertainment, lifestyle, media, hospitality, and corporate clients across MNCs, SMEs, and Startups.