Tag : PR

Social media hacks for Media Relations
June 30, 2021 | Nucleus PR

Social media hacks for Media Relations

- Nucleus PR Media relations is an art. A decade or two ago, creating the journalist profile for the briefing docket was a tough task. Collecting information on them meant speaking to several seniors who might or might not know them. The informat

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Nucleus PR: International Women's Day
March 7, 2021 | Nucleus PR

Nucleus PR: International Women’s Day

Throughout my career, have been thinking, why is the PR industry flooded with women? I mean I have had male colleagues too, but the industry has primarily been dominated by women. Over the last few months of juggling WFH and the household along

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Working From Home Essentials
October 8, 2020 | Nucleus PR

Working From Home Essentials

Ishita Shah Sitting on the couch with your laptops, diaries, phone, and coffee and working from home has become a part of our new normal day. Getting ready, taking a taxi, and rushing to take the metro is far away from reality now. Life changed w

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The Changing Face of Client Engagement in PR
July 7, 2020 | Nucleus PR

The Changing Face of Client Engagement in PR

Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw

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How is the Tier 2 market handling recovery from the Covid19 Impact?
June 23, 2020 | Nucleus PR

How is the Tier 2 market handling recovery from the Covid19 Impact?

- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR

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10 tips to make your next webinar a super success
June 8, 2020 | Nucleus PR

10 tips to make your next webinar a super success

- Tarunjeet Rattan Webinars are the rage right now but pulling off a successful one is another task altogether. After having participated and hosted a fair number of webinars, here are our 10 best tips that you can leverage to pull off a super s

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3 reasons to include podcasts in your PR Plan
May 27, 2020 | Nucleus PR

3 reasons to include podcasts in your PR Plan

- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the

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Crisis Communications: Managing the Internal Team
April 29, 2020 | Nucleus PR

Crisis Communications: Managing the Internal Team

- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the

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Core Messaging During A Crisis
April 21, 2020 | Nucleus PR

Core Messaging During A Crisis

- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers

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WFH: 5 practical tips to help you stay sane during the lockdown
April 1, 2020 | Nucleus PR

WFH: 5 practical tips to help you stay sane during the lockdown

- Tarunjeet Rattan Working from home can be stressful and you can lose sense of time and boundaries. With the lack of any physical demarcation between work and home both tend to flow into each other leaving you overwhelmed and quite unmotivated t

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