Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw
Tag : Pitch
3 reasons to include podcasts in your PR Plan
- Michelle Khiangte Podcasting has become successful in recent years due to its high-quality content and easy accessibility. It is the future of storytelling and a new effective medium of consuming content, which is here to stay. Over the
Is traditional media losing sheen ?
We are living in the age where digital media has greatly influenced our lives. Thanks to broadband operators and telecom companies, internet penetration has now even reached remote corners of the country. Increasing internet penetration has also led
Digital Trends Every PR Pro Must Know About !
Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations
How to select a PR partner that is perfect for you?
Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! On
How To Add The Power Of PR To Your Tech Startup
India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR prog
Managing Client Relationships
You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev
A PR professional’s guide to the best first impression!
As a PR professional we tell our clients to make a good first impression and work very hard with them so that they get it right! So how come we forget to apply some and a little more on ourselves. Here is an awesome checklist for an enterprising PR p
Good Press for The ‘Press Release’!
The ‘Press Release’ has become a dreaded word in the PR community. Do media still carry press releases? Is it worth writing? Will the media even look at it? Yes! Yes! and Yes! Yes…we agree that the role of a press release in the chain of commun
Make The Perfect Story Pitch
Thirty seconds or less is what a PR professional usually gets to impress a journalist with the right pitch on a phone call. Now how you manage to impress them and get them hooked on to the story in those crucial 30 seconds determines the credibility
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