Yes. PR is a strategic marketing vertical that can help brands become legends. However, it does involve its own fair bit of multitasking that sometimes makes you wish you had 5 clones of yourself who could help you accomplish all the task within the promised deadlines while maintaining the quality of the work. Keeping in…

Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every story. This might sound tough but it is actually…

Our first brush with the realities of the professional world is always overwhelming. Be it a good or a bad experience. Glad to say that I have a good experience to share. Finding the perfect job for ourselves is something we start dreaming about since the early days of college. Not only does it mean…

Public Relations is counted amongst one of the top 10 most stressful job. And there are enough research reports to prove it. In today’s day and age with the media deadline getting shorter and shorter even more so. Lightning fast pace, deadline driven, balancing multiple stakes, multi-tasking coupled with a huge adrenaline rush and relief…