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PR in 2026: Why Judgment Will Matter More Than Visibility
Read more: PR in 2026: Why Judgment Will Matter More Than VisibilityAs PR enters 2026, visibility alone no longer works. Discover how data, judgment, credibility, and strategic thinking are redefining modern public relations. The public relations industry has never been static, but the pace of transformation over the last few years has been relentless. Accelerated by AI, reshaped by shifting audience behaviour, and sharpened by a…
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Is traditional media losing sheen ?
Read more: Is traditional media losing sheen ?We are living in the age where digital media has greatly influenced our lives. Thanks to broadband operators and telecom companies, internet penetration has now even reached remote corners of the country. Increasing internet penetration has also led to the growth of social media, usage of which is increasing globally, exponentially. Over the last few…
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Blogging Truths
Read more: Blogging TruthsIn this era of short forms, edited photos and emojis; blogging has become quite a trend. In every social media platform we come across a lot of social media influencers in various fields like food, fashion, fitness, travelling, tech and so on. There are several social media platforms and even more bloggers on each. Each…
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Is all innovation creative ?
Read more: Is all innovation creative ?‘Innovation is the only way to win’ – Steve Jobs I agree with the above. Is all innovation really creative? Yes. But is the creativity in innovation relevant? Is it intelligent? Is it needed? Not always. To truly be deemed an ‘innovation’ it has to be relevant. Today. It has to solve a real issue.…
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Digital Trends Every PR Pro Must Know About !
Read more: Digital Trends Every PR Pro Must Know About !Evolution is the key to any profession. With time, professionals have to modify themselves, learn new skills and add to their knowledge bank to meet the changing demands of their profession. This is all the more true for the field of Public Relations. This field requires us to learn and adapt not yearly but on…
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Make Client Meetings More Effective
Read more: Make Client Meetings More EffectiveMeetings, meetings and more meetings. As a PR professional our lives are filled with it. Whether it is with clients (briefing, crisis, updates, interviews…etc, etc…), media (pitches, networking, events, parties, interviews…etc, etc, ), team (briefings, updates, reviews, brainstorming…etc…etc). These are just the basic ones. After a point, meeting people and networking with them becomes second…
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How to select a PR partner that is perfect for you?
Read more: How to select a PR partner that is perfect for you?Selecting a good PR partner for your company is very essential. I call them ‘partners’ and not ‘vendors’ or ‘agency’ because the right ones are essential to the growth and reputation of your company. And they need to be partners in it! Only if they are invested like a partner in the reputation of your…
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How To Add The Power Of PR To Your Tech Startup
Read more: How To Add The Power Of PR To Your Tech StartupIndia is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR program and it enables tech startups to not only communicate their vision…
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De-Mystified – Information Consumption Habits Of Millennials !
Read more: De-Mystified – Information Consumption Habits Of Millennials !The Millennials or Generation Y to some… or simply Generation WE or as I like to call us… Generation ME, ME,ME… ! They have a wide-ranging variety of names that refers to them ! By definition, a generation who was born roughly from the 1980-2000 fall under the term ‘MILLENNIALS’. The target of every consumer,…
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To Communicate Well…First Truly Believe!
Read more: To Communicate Well…First Truly Believe!I Believe… “Loneliness does not come from having no people about one, but from being unable to communicate the things that seem important to oneself or from holding certain views which others find inadmissible.” C.G.Jung The inability to communicate well is the most crippling hurdle in life. And what a travesty it is, if one…
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The Five PoweR Apps
Read more: The Five PoweR AppsThe world of communication is vast. Almost as vast as the world of a PR person. I might be biased since I work and love the field of PR… but to me it makes sense that a professional in this field needs to have ‘information’ at his / her fingertips, if they are to be…
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