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PR in 2026: Why Judgment Will Matter More Than Visibility
Read more: PR in 2026: Why Judgment Will Matter More Than VisibilityAs PR enters 2026, visibility alone no longer works. Discover how data, judgment, credibility, and strategic thinking are redefining modern public relations. The public relations industry has never been static, but the pace of transformation over the last few years has been relentless. Accelerated by AI, reshaped by shifting audience behaviour, and sharpened by a…
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Influencer Trends: 2021
Read more: Influencer Trends: 2021– Team Nucleus PR The influencer industry has been in a state of flux for the last couple of quarters. For some, it has been disheartening as the status quo was disrupted and for some, it was a time for innovation and introspection. Strong voices from the influencer world in India share their insight on…
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The new PR desk!
Read more: The new PR desk!– Tarunjeet Rattan We spent so many years creating a smaller and smaller workplace so much so that it fits into the palm of our hands or atleast lap or maybe both. All you needed was a laptop and a phone (and a strong cup of coffee) and you could work from anywhere in the…
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2020: The Year of Change
Read more: 2020: The Year of Change– Tarunjeet Rattan No doubt, 2020 year has been a roller coaster of a ride. It was a year that challenged all of us to change. As a team we … ✔Pivoted from a traditional agency model to a hybrid model✔Moved out of our comfort zones & took on new verticals✔Strengthened our foothold in owned media…
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Entrepreneurship: 8 Defining Traits
Read more: Entrepreneurship: 8 Defining TraitsTarunjeet Rattan Each vertical of entrepreneurship brings with it its own set of learnings. However, there are a few key defining traits that are common to all. These form the core of every entrepreneur. Read on if you want to travel the entrepreneur path: Resilience: Are you willing to get up after the punch? Life will deliver a lot…
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Ten mental health best practices for PR professionals
Read more: Ten mental health best practices for PR professionalsTarunjeet Rattan PR is a stressful field. But how we deal with that stress is up to us. How much I let it get to me is up to me. I can only control how I react to a certain situation that can either hinder or enhance mental wellness. Over the years, I have delved…
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Working From Home Essentials
Read more: Working From Home EssentialsIshita Shah Sitting on the couch with your laptops, diaries, phone, and coffee and working from home has become a part of our new normal day. Getting ready, taking a taxi, and rushing to take the metro is far away from reality now. Life changed with the pandemic and the resultant lockdown. For all of…
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New additions to the ‘PR Plan’
Read more: New additions to the ‘PR Plan’– Tarunjeet Rattan The world has changed. Possibly forever. That also means that consumer habits and the way they consume media have also changed. Lockdown and isolation have seen a sea change in the way consumers view brands and brand storytelling. In the last six months, the media landscape has raced to adapt to the…
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Tackling mental wellness in the PR workplace
Read more: Tackling mental wellness in the PR workplace– Sahiba Sethi, Counseling Psychologist I have been a part of the PR world for some time and what I witnessed in my short stint there had me admiring the fortitude and resilience of the professionals in the business. At the same time, mental wellbeing seemed like the absolute non-priority for the industry as long…
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From the foodie conversation: 6 tips to grow to grow your following in the new normal
Read more: From the foodie conversation: 6 tips to grow to grow your following in the new normal– Khushboo Alag We recently held an interesting and rather delicious food conversation on the new normal for food bloggers in India on our Facebook page with the talented foodies – Vidya Lakshmi and Suchitra Chari. The food blogging community has been a source of innovation for the entire blogging community as they adapted quickly…
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The Changing Face of Client Engagement in PR
Read more: The Changing Face of Client Engagement in PRIshita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are two ends that we as PR professionals need to balance. While what happens with media is…
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