• How to create an impressive impression at your next TV interview?

    How to create an impressive impression at your next TV interview?

    – Nucleus PR In a world where every soundbite counts and first impressions are currency, mastering the art of a stellar TV interview is your backstage pass to success. When you represent your company every media appearance is important as you communicate your vision and mission to the world. In this blog, we divulge seven indispensable…

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  • Relevance: The Secret Sauce to PR Success

    Relevance: The Secret Sauce to PR Success

    – Nucleus PR There…that’s the small space of ‘relevance’ is where you exist.  We would all love for our friends in the media to love us so much that they can think of nothing else but ‘us’ to write about. However, the real world has different priorities. These priorities change quickly keeping a finger on…

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  • Social media hacks for Media Relations

    Social media hacks for Media Relations

    – Nucleus PR Media relations is an art. A decade or two ago, creating the journalist profile for the briefing docket was a tough task. Collecting information on them meant speaking to several seniors who might or might not know them. The information might or might not be true based on their perception of the…

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  • Working seamlessly with your PR Team

    Working seamlessly with your PR Team

    Three things you must know As you move through the PR world you navigate many a relationship across sectors, verticals , designations and geographies. There are few that stick. These are the ones that leave an impression in your life and maybe create more of the same tribe that make the industry a better place.…

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  • Rules of Engagement: Networking

    Rules of Engagement: Networking

    Online networking is here to stay. Before the new normal set in, most were hesitant to join an online event especially for networking as it was draining and did not help make any real connect. But for the foreseeable future as we sort out the future of the workplace it seems online networking is here…

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  • Rules of Engagement: Video Calls

    Rules of Engagement: Video Calls

    – Team Nucleus PR Video calls across Whatsapp, google hangouts, Microsoft teams and zoom have become a norm for our workday as we continue to work from home. They is a high probability that each of these can become generic words used to describe this new common-place function of our working life. While we now…

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  • Managing PR in Covid

    Managing PR in Covid

    Tarunjeet Rattan We all thought 2020 was the worst year ever. Till 2021. As the second wave of Covid hits us with more severity spilling over into our own family lives, media friends and brand partners, it has thrown all our lives into another tailspin. As we wrestle with the pandemic impact, managing personal and…

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  • Managing Relationships in PR

    Managing Relationships in PR

    Tarunjeet Rattan Mutual trust & respect are two essential elements for a thriving relationship in any business. In Public Relations this is a norm across the agency network. We work on these two currencies across city, state and country borders creating robust work networks. Conflict exists here too like any other industry, but the repercussions…

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  • Your Ultimate Corporate Photoshoot Guide

    Your Ultimate Corporate Photoshoot Guide

    ~ For PR Rockstars ~ CEOs don’t really have a lot of time or patience for photoshoots. So, when you get the time, make sure you do it right so that you have enough options for atleast the next 12 months. These images are an essential part of the press kit. While you circulate a…

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  • Nucleus PR: International Women’s Day

    Nucleus PR: International Women’s Day

    Throughout my career, have been thinking, why is the PR industry flooded with women? I mean I have had male colleagues too, but the industry has primarily been dominated by women. Over the last few months of juggling WFH and the household alongside, I think I have managed to find myself an answer. The PR…

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  • Influencer Trends: 2021

    Influencer Trends: 2021

    – Team Nucleus PR The influencer industry has been in a state of flux for the last couple of quarters. For some, it has been disheartening as the status quo was disrupted and for some, it was a time for innovation and introspection. Strong voices from the influencer world in India share their insight on…

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