• PR in 2026: Why Judgment Will Matter More Than Visibility

    PR in 2026: Why Judgment Will Matter More Than Visibility

    As PR enters 2026, visibility alone no longer works. Discover how data, judgment, credibility, and strategic thinking are redefining modern public relations. The public relations industry has never been static, but the pace of transformation over the last few years has been relentless. Accelerated by AI, reshaped by shifting audience behaviour, and sharpened by a…

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  • Five Evergreen Skills for PR!

    Five Evergreen Skills for PR!

    – Nucleus PR While the media landscape changes rapidly across mediums and content, which will require a lot of skills that you will need to unlearn and re-learn. However, there are five skills that will never die out. If you want to stay in the field then focus on these five skills that will always…

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  • Relevance: The Secret Sauce to PR Success

    Relevance: The Secret Sauce to PR Success

    – Nucleus PR There…that’s the small space of ‘relevance’ is where you exist.  We would all love for our friends in the media to love us so much that they can think of nothing else but ‘us’ to write about. However, the real world has different priorities. These priorities change quickly keeping a finger on…

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  • Social media hacks for Media Relations

    Social media hacks for Media Relations

    – Nucleus PR Media relations is an art. A decade or two ago, creating the journalist profile for the briefing docket was a tough task. Collecting information on them meant speaking to several seniors who might or might not know them. The information might or might not be true based on their perception of the…

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  • Working seamlessly with your PR Team

    Working seamlessly with your PR Team

    Three things you must know As you move through the PR world you navigate many a relationship across sectors, verticals , designations and geographies. There are few that stick. These are the ones that leave an impression in your life and maybe create more of the same tribe that make the industry a better place.…

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  • Rules of Engagement: Networking

    Rules of Engagement: Networking

    Online networking is here to stay. Before the new normal set in, most were hesitant to join an online event especially for networking as it was draining and did not help make any real connect. But for the foreseeable future as we sort out the future of the workplace it seems online networking is here…

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  • Rules of Engagement: Video Calls

    Rules of Engagement: Video Calls

    – Team Nucleus PR Video calls across Whatsapp, google hangouts, Microsoft teams and zoom have become a norm for our workday as we continue to work from home. They is a high probability that each of these can become generic words used to describe this new common-place function of our working life. While we now…

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  • Managing PR in Covid

    Managing PR in Covid

    Tarunjeet Rattan We all thought 2020 was the worst year ever. Till 2021. As the second wave of Covid hits us with more severity spilling over into our own family lives, media friends and brand partners, it has thrown all our lives into another tailspin. As we wrestle with the pandemic impact, managing personal and…

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  • Managing Relationships in PR

    Managing Relationships in PR

    Tarunjeet Rattan Mutual trust & respect are two essential elements for a thriving relationship in any business. In Public Relations this is a norm across the agency network. We work on these two currencies across city, state and country borders creating robust work networks. Conflict exists here too like any other industry, but the repercussions…

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  • Your Ultimate Corporate Photoshoot Guide

    Your Ultimate Corporate Photoshoot Guide

    ~ For PR Rockstars ~ CEOs don’t really have a lot of time or patience for photoshoots. So, when you get the time, make sure you do it right so that you have enough options for atleast the next 12 months. These images are an essential part of the press kit. While you circulate a…

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  • Nucleus PR: International Women’s Day

    Nucleus PR: International Women’s Day

    Throughout my career, have been thinking, why is the PR industry flooded with women? I mean I have had male colleagues too, but the industry has primarily been dominated by women. Over the last few months of juggling WFH and the household alongside, I think I have managed to find myself an answer. The PR…

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