– Team Nucleus PR Agency – Client relationships are not forever. At some point, there is bound to be a crack here and there that can be repaired with some counselling or maybe a patch here and there. But then all of them come with an expirat
Tag : Crisis
5 Bingeworthy watches on PR
- Team Nucleus PR There are series and then there are some more series that make you go … “ahhh! that’s so what we do. ”; “OMG! That’s exactly what happened to me! ” Though it will still take some time for the young brigade of OTT c
5 Bingeworthy content to watch on Journalism!
- Team Nucleus PR What and how does the other side operate. While we all have a sneak peek into it, it is an amazing watch when we actually see our stories and experiences on the screen. These are a few of our favourite series that we recommend y
Managing PR in Covid
Tarunjeet Rattan We all thought 2020 was the worst year ever. Till 2021. As the second wave of Covid hits us with more severity spilling over into our own family lives, media friends and brand partners, it has thrown all our lives into another
Ten mental health best practices for PR professionals
Tarunjeet Rattan PR is a stressful field. But how we deal with that stress is up to us. How much I let it get to me is up to me. I can only control how I react to a certain situation that can either hinder or enhance mental wellness. Over the yea
Tackling mental wellness in the PR workplace
- Sahiba Sethi, Counseling Psychologist I have been a part of the PR world for some time and what I witnessed in my short stint there had me admiring the fortitude and resilience of the professionals in the business. At the same time, mental well
The Changing Face of Client Engagement in PR
Ishita Shah & Khushboo Alag The entire media and marketing industry, just like most other industries, is going through a massive change amidst the current scenario, and Public Relations, too, has not been spared. Media and client teams are tw
How is the Tier 2 market handling recovery from the Covid19 Impact?
- Chaittali Dave The public relations industry has been in chaos since the lockdown. We tend to focus on national PR agencies or the agencies in metro cities that have suffered at large. However, PR agencies in the non-metro cities or regional PR
Crisis Communications: Managing the Internal Team
- Chaittali Dave When a crisis occurs, top-level managers often tend to focus their communication efforts on the external audience. This usually comprises of journalists and customers/stakeholders, and such a focus is understandable. Handling the
Core Messaging During A Crisis
- Khushboo Alag During a crisis, it is important that companies narrow down on a single core message. A core message is a company's stand on a crisis, one that the entire team can get behind. It is also crucial that only one designated spokespers
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