A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepren
A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepren
Yes. PR is a strategic marketing vertical that can help brands become legends. However, it does involve its own fair bit of multitasking that sometimes makes you wish you had 5 clones of yourself who could help you accomplish all the task within the
Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every
Clients and PR firms need to work together to create a brand! We always wonder why a particular brand gets more visibility whereas their competitors get less visibility. It’s an impossible mystery to solve if you are in the business of cr
Now this one’s a toughie. In a profession that is more strategic and works on smart decisions, where very few understand the nuances of the same, it is tough to make people understand that some things are alright and others are not. Especially when
Our first brush with the realities of the professional world is always overwhelming. Be it a good or a bad experience. Glad to say that I have a good experience to share. Finding the perfect job for ourselves is something we start dreaming about sinc
Public Relations is counted amongst one of the top 10 most stressful job. And there are enough research reports to prove it. In today’s day and age with the media deadline getting shorter and shorter even more so. Lightning fast pace, deadline dri
As a PR professional we tell our clients to make a good first impression and work very hard with them so that they get it right! So how come we forget to apply some and a little more on ourselves. Here is an awesome checklist for an enterprising PR p
The ‘Press Release’ has become a dreaded word in the PR community. Do media still carry press releases? Is it worth writing? Will the media even look at it? Yes! Yes! and Yes! Yes…we agree that the role of a press release in the chain of commun
Thirty seconds or less is what a PR professional usually gets to impress a journalist with the right pitch on a phone call. Now how you manage to impress them and get them hooked on to the story in those crucial 30 seconds determines the credibility
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