How To Add The Power Of PR To Your Tech Startup
September 28, 2016 | Communication, Nucleus PR, Pitch, Pitching, Plan, Planning, Power, PR, PR Blogs, Public Relations, Relationships, Reporter, Start Up, Story, Strategy, Talk, Tech, Technology, Writing

How To Add The Power Of PR To Your Tech Startup

India is a startup nation with one getting launched every day. The escalation of technology startups and their positive impact on almost every aspect of our lives has made us realize the immense potential they hold. Add to this a well thought PR prog

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De-Mystified - Information Consumption Habits Of Millennials !
August 30, 2016 | Uncategorized

De-Mystified – Information Consumption Habits Of Millennials !

The Millennials or Generation Y to some… or simply Generation WE or as I like to call us… Generation ME, ME,ME… ! They have a wide-ranging variety of names that refers to them ! By definition, a generation who was born roughly from the 1980-200

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To Communicate Well…First Truly Believe!
May 2, 2016 | Balance, Building Blocks, Clients, Communication, Honesty, Integrity, Meet, Power, PR Blogs, Public Relations, Relationships, Respect, Story, Strategy, Talk, Trust, Truth

To Communicate Well…First Truly Believe!

I Believe… “Loneliness does not come from having no people about one, but from being unable to communicate the things that seem important to oneself or from holding certain views which others find inadmissible.” C.G.Jung The inability to commun

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The Five PoweR Apps
April 6, 2016 | Uncategorized

The Five PoweR Apps

The world of communication is vast. Almost as vast as the world of a PR person. I might be biased since I work and love the field of PR… but to me it makes sense that a professional in this field needs to have ‘information’ at his / her fingert

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Managing Client Relationships
February 28, 2016 | Advice, Clients, Communication, Credibility, Crisis, Journalist, Media, News, Nucleus PR, Pitch, PR, PR Blogs, Public Relations, Relationships, Reporter, Respect, Strategy, Trust

Managing Client Relationships

You keep stalking the newspapers about news on them. You constantly check social media networks for any mentions about them. You are forever thinking about what to do next for them. You obsess. You try and think of what is it they want before they ev

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Effective Communication Tips for Entrepreneurs
February 20, 2016 | Uncategorized

Effective Communication Tips for Entrepreneurs

A lot of new entrepreneurs are born every day every week, every month and every year. Some succeed and a lot don’t. The funny part is that both, the ones that succeed and the ones that don’t … ‘do’ things. And yes, I know a lot of entrepren

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What Can You Outsource In PR?
February 9, 2016 | Uncategorized

What Can You Outsource In PR?

Yes. PR is a strategic marketing vertical that can help brands become legends. However, it does involve its own fair bit of multitasking that sometimes makes you wish you had 5 clones of yourself who could help you accomplish all the task within th

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5 Things Every Media Professional Wants From You
January 17, 2016 | Uncategorized

5 Things Every Media Professional Wants From You

Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every

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December 21, 2015 | Uncategorized

Make Your Business Irresistible To The Media!

Clients and PR firms need to work together to create a brand! We always wonder why a particular brand gets more visibility whereas their competitors get less visibility. It’s an impossible mystery to solve if you are in the business of cr

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November 2, 2015 | Uncategorized

Where To Draw The Line?

Now this one’s a toughie. In a profession that is more strategic and works on smart decisions, where very few understand the nuances of the same, it is tough to make people understand that some things are alright and others are not. Especially when

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