5 Things Every Media Professional Wants From You
January 17, 2016 | Uncategorized

5 Things Every Media Professional Wants From You

Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every

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December 21, 2015 | Uncategorized

Make Your Business Irresistible To The Media!

Clients and PR firms need to work together to create a brand! We always wonder why a particular brand gets more visibility whereas their competitors get less visibility. It’s an impossible mystery to solve if you are in the business of cr

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November 2, 2015 | Uncategorized

Where To Draw The Line?

Now this one’s a toughie. In a profession that is more strategic and works on smart decisions, where very few understand the nuances of the same, it is tough to make people understand that some things are alright and others are not. Especially when

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My First Brush With PR
September 2, 2015 | Uncategorized

My First Brush With PR

Our first brush with the realities of the professional world is always overwhelming. Be it a good or a bad experience. Glad to say that I have a good experience to share. Finding the perfect job for ourselves is something we start dreaming about sinc

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Perks Of Being A PR Professional
August 29, 2015 | Uncategorized

Perks Of Being A PR Professional

Public Relations is counted amongst one of the top 10 most stressful job. And there are enough research reports to prove it. In today’s day and age with the media deadline getting shorter and shorter even more so. Lightning fast pace, deadline dri

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A PR professional’s guide to the best first impression!
December 8, 2014 | Communication, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, Public Relations, Story, Writing

A PR professional’s guide to the best first impression!

As a PR professional we tell our clients to make a good first impression and work very hard with them so that they get it right! So how come we forget to apply some and a little more on ourselves. Here is an awesome checklist for an enterprising PR p

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Good Press for The ‘Press Release’!
December 3, 2014 | Communication, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Good Press for The ‘Press Release’!

The ‘Press Release’ has become a dreaded word in the PR community. Do media still carry press releases ? Is it worth writing? Will the media even look at it? Yes ! Yes ! and Yes ! Yes…we agree that the role of a press release in the chain of co

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December 1, 2014 | Communication, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Make The Perfect Story Pitch

Thirty seconds or less is what a PR professional usually gets to impress a journalist with the right pitch on a phone call. Now how you manage to impress them and get them hooked on to the story in those crucial 30 seconds determines the credibility

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September 7, 2014 | Communication, Hospitality, Nucleus PR, Pitch, PR, Public Relations, Story

Hospitality meets visibility to make a winning combination !

So is it all about good food, some exotic wine, some members from the press and a launch party or hospitality PR is more than that? Let’s seep into the subject matter and find out what results from an amalgamation of a good PR strategy and hospital

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August 25, 2014 | Communication, Creativity, Impressions, Journalist, Media, Nucleus PR, Pitch, Pitching, PR, Public Relations, Story, Writing

Creative Writing | An Art to Explore

You don’t need to be an expert to think and write creatively. Creative writing helps you express your thoughts, feelings and emotions in a unique style rather than to simply convey information in a standard, regular and normal (read: boring) m

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