As a PR professional we tell our clients to make a good first impression and work very hard with them so that they get it right! So how come we forget to apply some and a little more on ourselves. Here is an awesome checklist for an enterprising PR p
Good Press for The ‘Press Release’!
The ‘Press Release’ has become a dreaded word in the PR community. Do media still carry press releases? Is it worth writing? Will the media even look at it? Yes! Yes! and Yes! Yes…we agree that the role of a press release in the chain of commun
Make The Perfect Story Pitch
Thirty seconds or less is what a PR professional usually gets to impress a journalist with the right pitch on a phone call. Now how you manage to impress them and get them hooked on to the story in those crucial 30 seconds determines the credibility
Hospitality meets visibility to make a winning combination!
So is it all about good food, some exotic wine, some members from the press, and a launch party or hospitality PR is more than that? Let’s seep into the subject matter and find out what results from an amalgamation of a good PR strategy and hospita
Creative Writing | An Art to Explore
You don’t need to be an expert to think and write creatively. Creative writing helps you express your thoughts, feelings, and emotions in a unique style rather than to simply convey information in a standard, regular, and normal (read: boring) man
The Art of Making a Plan
The three most important things that comprise a successful and impactful PR plan are Planning, Communication, and Execution. Planning is a critical element of the plan to ensure everything is in place including communication objectives as well as the
Blogging in PR
With the emergence of social media, the way we get our news today is constantly changing. Today, the source of generating news is divided into traditional media and social media. Albeit, traditional media is still being considered as the major source
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